No one wins at everything they try. But any setback, whether professional or personal, can become a step forward with the right tools and mindset to turn loss into a gain. Drawing on nearly 50 years of leadership experience, Maxwell provides a roadmap for winning by examining the eleven elements that constitute the "DNA" of people who succeed in the face of problems, failure, and losses. Learning is not easy during down times. It takes discipline to do the right thing when something goes wrong.

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.

By learning to say no without feeling guilty, you will find time you never dreamed you had. Even more importantly, you will learn to say yes to all those things that you hold most dear to your heart. Your life will become yours again. As you learn to say no, you become more available, compassionate, effective, energetic and generous to the people, organizations and causes dear to you.