Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

entirely. You’re scrolling your newsfeed, checking messages, or switching to a less important task. It’s not because you're lazy. It’s because your brain has been rewired to crave instant stimulation. This isn't a willpower problem. It's a stimulation problem. Bestselling author Thibaut Meurisse explains why your reward system has been hijacked and gives you a simple method to take back control in 48 hours or less.